Exclusive Once a Year Event -Rose Festival in Bulgaria: 4 – 6 June / 2027

Sofia - Rose Valley - Stara Zagora

08:00 – Departure from Sofia

Departure from "Hola Bulgaria" meeting point in the city center.

Scenic journey through central Bulgaria towards the picturesque Valley of Roses, located between the Balkan Mountains and the gentle slopes of the Sredna Gora.

11:30 – Arrival in Kazanlak – the historic rose capital of Bulgaria.

Explore the UNESCO World Heritage Site - Thracian Tomb of Kazanlak, one of the best-preserved Thracian monuments in the world, famous for its remarkable Hellenistic frescoes.

12:30 – Visit to the Ethnographic Complex
The Ethnographic Complex Kulata is a traditional cultural site located in the center of Kazanlak, recreating the atmosphere of a Bulgarian National Revival courtyard. Visitors can discover local crafts and traditions connected with the centuries-old production of rose oil from Rosa Damascena.

13:00 – Lunch in Kazanlak
Lunch at a traditional Bulgarian restaurant (not included in the tour price).

Thracian Heritage – Golyama Kosmatka Tumulus

Visit the impressive Golyama Kosmatka Tumulus, one of the most important discoveries in the Valley of the Thracian Kings. The tomb is believed to be the burial place of the Thracian ruler Seuthes III, founder of the nearby ancient city of Seuthopolis.

14:30 – Festival of Bulgarian Crafts
At the Valley of the Thracian Kings Archaeological Complex, master artisans demonstrate pottery, weaving, woodcarving and icon painting.

16:00 – Visit to Shipka Memorial Church
This magnificent Russian Revival church was built to commemorate the soldiers who died during the Russo-Turkish War (1877–1878), which led to the liberation of Bulgaria. Its golden domes and colorful façade make it one of the most iconic landmarks in the region.

16:40 – Transfer to Stara Zagora Thermes
Free time to enjoy the thermal spa facilities.
Dinner at the hotel (not included in price).
Overnight at the hotel.

Stara Zagora - Rose Valley - Stara Zagora / Rose Harvest Rituals

Breakfast at the hotel. Today you will experience the most magical moment of the festival — the traditional rose-picking ritual.

09:30 – Rose Picking Ceremony
Participation in the traditional ritual in the rose gardens near the village of Yasenovo together with the Rose Queen. Local women dressed in colorful folk costumes sing traditional songs while gathering the delicate blossoms.

11:00 – Traditional Rose Distillation Ritual
Visit the beautiful Damascena Ethnographic Complex, an impressive rose-oil distillation estate surrounded by blooming rose gardens.

Visitors learn about the delicate process that transforms thousands of rose petals into the precious essence used in the world’s finest perfumes.

13:00 – Lunch at the Damascena Complex
(not included in price)

15:00 – Return to hotel
Free time to enjoy the thermal spa and wellness facilities.

Optional evening program:
18:30 – International Folklore Festival in Kazanlak, featuring traditional dance and music performances from Bulgaria and around the world.

Overnight at the hotel.

Stara Zagora - Rose Valley - Sofia / Grand Rose Festival Parade

Breakfast at the hotel. The final day of the festival features its most spectacular event.

12:00 – Grand Festive Parade
A colorful procession through the streets of Kazanlak featuring folklore ensembles, musicians and flower-decorated floats celebrating the beauty of the rose harvest.

Free time for photos and souvenirs.

15:00 – Departure to Sofia.

19:00 - Arrival in Sofia at "Hola Bulgaria" meeting point at the city center, end of our services.